The new official TOJ thread, 2011 - Page 1826

fwiw, I'd love to be able to make more stuff at the lower price points - problem is, it's easier to increase more to the content relative to price, so the leather jackets are the better position. If people were willing to understand that it requires making preset stock sizes and using a factory instead of the one by one model - then there are things that can be made (not leathers, but other jackets and small fun things) and sold at the lower price points. They're obviously not going to be bad-fitting, but they won't fit all, naturally.

Oh, you're completely right - and unfortunately that's how every other clothing brand works. I say it's unfortunate because the other 5% are mostly people who genuinely need a size that isn't offered, usually due to height (short/tall) and they deserve nice clothes like anybody else. There are a number of guys who are like 6'4+ who buy from us and it's really a great relationship, I wish more guys in the same boat knew about TOJ. I suppose many very tall guys have just given up on clothes altogether from the outset because of sizing issues. TOJ sizing, if it were to be partitioned by standard sizing, would still be a little unique - we have a ton of sizing data and have sized all kinds of people, and if we had to assign sizes, the look would be slim but size down the median, which is often different from how other brands grade their sizes. We just get a lot of people in between TOJ 46-50, but in reality that spread is more like a smallish Small to a larger Medium. There's like 1.5-2 size choices where other brands would have one.

well, the really good fabric is not cheap. I am not gonna make $2000 coats, but the fabric is not cheap.