A table has three poker cards on it, flipped face down. One ace, one king, and one queen. If he flips the ace, he wins $1,000. If he flips the king or queen he wins nothing. 2 in 3 times he will see zero dollars and 1 in 3 he will see $1,000. He can play as many times as he wants, but each time the cards are mixed up on the table. How much should he be willing to pay to play the game each time? Explain that every three times he plays he will see the ace once on average, or $1,000 in his pocket every three pulls. The most he would be expected to pay would be $333.33 each pull or he will be losing money over time. Might work to explain it that way - fairly simple, I think?