Originally Posted by Jovan
Why exactly does this matter? Style is style, whether you're gay or straight.
Because it's not just about clothing. A magazine needs an editorial voice -- a direction for its content. If that is lacking, the magazine tends to be schizophrenic. In Details case, it can't decide if it's a hip urban mag for gay men or a mass-market men's mag like Esquire.
I mention the sexuality issue only because it can't be both. A mag with lots of winks and nods that suggest it's targeting gay men is never going to be a huge seller among mass-market periodicals. Yet Details tries, unsuccessfully, to attract both audiences. It tones down its content as to erase any direct reference to the gay lifestyle, yet then includes enough as to make it a niche publication. Why? What's the point? Pick an audience and go with it. The current approach is doing neither audience any favors.
My point involves sexuality only tangentally. This could be a cooking mag that features plumbing schematics in every issue. People who want plumbing schematics would probably be better off going elsewhere, and most of the other readers will find the schematics useless/offputting.
If Details were solely about clothing, the sexuality issue might be moot. But it's not, because there's a wide variety of other content there. And that content needs direction -- something it's simply not getting. Right now it's essential reading for no one.