Just a note...
My store, Hollywood Trading Company, sells these jeans. We were the first of two stores in the US to get them last spring. We have sold almost a thousand pairs at this point... no lie, they go quick.
I personally own 3 pair. I have friends that have bought them. I have regular customers that I have known for some time who buy $200+ jeans and who also buy these. And people keep coming back...
In the last 10 months that we have been carrying them I have had only one person complain about the jeans... and that was a lady who bought a tight raw pair and washed them and they shrunk too much. I have had no one bring them back and say anything to the otherwise.
Of course at $65 they are not going to be the greatest denim in the world... espcially in the eyes of knowledgeable denim heads (me included). But they serve a fun purpose and appeal to a range of people at all ages. I have sold them to 60 year old women and 15 year old teenage guys... its fun to see so many people getting into something a little different.
And, the jeans are being imported from Sweden... which means high shipping costs and taxes. The margin of profit on these becomes so low that at our store there is no employee discount on the jeans.
So... I enjoy everyone's opinion on this topic. It gives the brand legitimacy when so many people talk about it and have different opinions. I hope my opinion has been interesting and provided another view on the whole thing.
If you are interested in pair, you can check out the thread I started on here about them in buying/selling. My store has one of or the largest selection in the US at the moment. And if you don't like them or want to own them, I appreciate you reading this anyway.