Originally Posted by babygreenspots
It will be interesting to know. It's quite annoying that there is no inexpensive source of slim-fitting clothing. I often feel like you have to pay top-dollar just a designer label just to get that slim fit. You don't really want the designer label but there is just no other choice. The costs of mass producing a slim fit are not higher, it's just that presumably the market is viewed as smaller. It is just that the market for slim clothing is deemed too smaller. It is easier to fit a slim person into baggy clothing than a fat person into slim clothing (and baggy clothing can be altered).
Anyway, keep us updated.
Do people think there is a market for American Apparel in China?
It is a problem on the consumer side. The average American has huge proportions and manufacturers have to compensate for this. There is also a distinctly American sentiment that slim-fitting clothing is "gay", meaning that slimmer items will have a market in maybe 6 major cities and pretty much nowhere else.
I love buying clothes from brands marketed in Asia because everything, even the cheapest, mass produced items will usually have a better fit than "designer" items sold in the States. Thier demographic just has slimmer proportions and it fits me wonderfully. To date the best fit I have had on any polo have been the fake RL ones I've found in a Chinese flea market. This is compared to authentic RL, Ben Sherman, Lacoste, Fred Perry...etc.
Until AA gets an extremely gaudy logo and some coverage in a celebrity/fashion magazine, there will be 0 market for it in China. The Chinese do not really subscribe to the idea of "stealth wealth".