Originally Posted by BLAUGRANA
No, that's fine. Brevity isn't a strong suit of mine, sadly.
Yeah, I think the problem for Woolrich is that a lot of it's largest audience isn't even aware of WWM or WJR&B. I also think that if Heritage fades away, and at some point it will, it doesn't help the brand. I'm not getting any younger so for me I can see WJR&B still appealing to me, but that could change of course.
Well I don't know. I was speaking more that I think NC has done too many collaborations in the recent past from what I've seen. Personally I would think the Eddie Bauer collaboration has been the best for NC. I actually prefer it too. Still I think that he should be "limiting" himself to English brands when he does collaborations. While I like some of the EB pieces, it just doesn't look Cabourn. I like the NC x Fox Brothers bag collaboration and that to me looked Cabourn to an extent, but too many labels on the bag. For instance, instead of collaborating with Red Wing or Viberg he could have worked with a Grenson or another English company. Barbour did a collaboration with Grenson which from the shoes I've seen/have, turned out well (apart from Grenson's shoe sizing).
What do you mean by BBQ market? Anyway, they just don't seem to offer the quality they used to say... 20 years ago. Seems to me the quality doesn't match the reputation anymore.
The BBQ market is/was a term used to describe the mid-market, middle income normally mid-west focus, it’s a HUGE market in the US, lower price point, classic US brands, EG: converse, pretty much anything not one star/Chuck Tailor or Levi main line not 501 or vintage, in the nicest way of say this, it the product that is not setting the world on fire and is found in Wal-Mart et al and in a lot of the bigger US companies it’s what pays the wages and pretty much all of the needs of the company. It’s a brave brand that will turn its back on it. One of the problems is asolid business that have been going for years, not really having to deal with ‘fashion’ are put in a spiral when they bring the ‘fashion’ into play. Carhartt, Woolrich and Red Wing as examples of this
I agree with you, focus on your strengths and keep true to your vision, but in most cases the Mid-sized brands are already losing that vision due to the cash-flow and backers needing paying back, it kind of comes down to why did you start making clothes? When does it become a brand? And who did you get the money from? Do you want strong returns or good garments? you can do both but it’s VERY hard to grow the business, in this kind of business model, it’s expand or die, if you bring in outside money you will lose quality overtime. The Co-Labs can give an income where a brand can pass this responsibility on a bit, but will weaken the designers ideals and the bulk of the cash goes to the bigger partner. We coined the word 'dufferism' for this, good brand nice product, open into new markets, needed money, 'duffer' stuck on everything and anything, money comes in but lost of Metro S market, then the edge goes, brand, shop, ideals and idea gone......