Simply put, no, not just Marketing….
There is a point when your growing has striped past the size it can be managed with the original people, you have to expand your ‘team’ this is not a simple thing to do, depends on the ‘vision’ of the growing business where they want to be in X amount of seasons, also the costs need to be meet by the income of sales, if you only had two people working with you to begin with two wages spread over the sales of say 3000 units is a manageable thing, then you are at peck of your skills (shall we say, need a better word) everyone is busy, pushing for something they believe in, working to their limits, you expand by a 1000 units, you’ll need another two employees to help pick up the dropped work, now 4000 units needs to pay for 4 wages, it a simple view, but in my experience a very small company s more cost effective them a small company(staff wise), the more staff needed to grow a business is in the early stages of growth is out of sync with the cash flow, W/sale price goes up to match needs. Other staff costs come in the way of agent fees, more agents to reach more markets cost more money with minimum 6 months before cash flow catches up. Another area is Distribution, bigger drain on profit with increased coverage…. Thus increased W/Sale prices
Above I mention this and to expand, when your very small you can work closer with weaver and loomers to get the deal you need and the cloth you want as you grow this become more a problem as you’re not big enough to get the cloth volume needed to discount you and too big to run on single or double rolls, it’s easier to get a single/double roll ‘test’ fabric than to get 4 rolls of ‘special’ cloths, bigger orders cost more, then you have to factor in the time needed by the ‘designer’ better to get the agent come see you, that’ll cost you more, they need there cut. These cost grow and grow, it’s harder to cut a deal when they know you need them…increase fabric costs mean higher W/sale price
Same goes for buttons, zips and other bits, at some point you hope the expand or die gamble will pay off, it does, when you have crossed the company size line where you can forced the prices down.
Again the very small and the big have the best deals here, very small can work around the factory’s production holes and Big company set the time line with the factory, medium size have to fight for space and pay for that space over the odds to a degree. Example: let’s say I have 50 jackets to be made, two styles, my factory is a waxed cotton coat producer, they are busy 51 weeks of the year, they will fit in my 50 jacket in there down time, but if I go there with 150 coats, it another story, too busy to fit me in there free space so I have to book time on their main production schedule, that’ll cost….more on the W/sale price
You asked about it, it goes up and UP, to grow you need it, the costs are high and you will lose position as soon as you stop using it…. The bigger you get the more it costs….very small and small companies….cost us nothing, they like to have the little guys in the room to make the bigger ones look good.
What I’m trying to say is there is a point when is not profitable to grow, we have a choice to embrace the smallness of our companies or push through the unprofitable stage to the greener fields, if a company get caught in the space between they have cash flow problems, goods sold need to cover all costs.
I will add this; the process above is not a reflection on any company but from experience.