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I think I hate San Francisco. - Page 124

post #1846 of 2696
post #1847 of 2696
Italian recs? Please?
post #1848 of 2696
Fifth Floor Lounge has "toppings" on their burgers including one they can't advertise. Lets just say it isn't allowed in SF but it is available if you ask smile.gif
post #1849 of 2696
Thread Starter 

This isn't technically a SanFo story, but it sure it'll play well down in the mission and I need to put it somewhere.

 

http://www.nytimes.com/2013/07/12/business/media/new-smokey-bear-gives-hugs-not-just-warnings.html?ref=earth&_r=2&

 

New Smokey Bear Gives Hugs, Not Just Warnings

Quote:

Smokey Bear, who has been appearing since 1944 in public service fire prevention campaigns under the aegis of the nonprofitAdvertising Council, is getting a makeover in a new campaign that replaces a computer-generated look he received about five years ago with a more vintage appearance of a large bear, or perhaps a person in an impressive bear costume.

The ads also give Smokey’s role and persona a makeover. Although the campaign still declares “Only you can prevent wildfires” — the wording was changed from “forest fires” in 2001 — Smokey is changing from a teacher or authority figure into a paragon of positive reinforcement. To underscore the shift, Smokey will now hug people in the wilderness who demonstrate they know how to avoid causing fires.

The reason to do so now, he said, was recent surveys showing that although Smokey “is very recognizable,” many people — particularly those ages 18 to 34 — “weren’t sure what Smokey was asking them to do tangibly” to help him prevent wildfires.

//

In a second commercial, a young woman reads from a mobile device four steps to make sure a fire is out. After her male companion acknowledges they have all been taken care of, Smokey embraces him and she takes a photograph.

“Smokey just gave me a bearhug,” the young man says as Smokey walks off whistling. The young woman, showing him her device, replies: “I know. I already posted it.”

//

The hugs are part of the decision to turn Smokey into a character who is depicted as “rewarding people,” Mr. Bramwell said, rather than “entreating them or admonishing them to take personal responsibility.”

“It’s moving the tone away from sober, which doesn’t resonate with young people,” he added, “while maintaining the seriousness of the issue.”

Mr. Springer described the hugs as meant “to reward people for doing right, for the preventive measures they’re taking.”

 

I hate people.

 

lefty

post #1850 of 2696
Quote:
Originally Posted by pocketsquareguy View Post

Fifth Floor Lounge has "toppings" on their burgers including one they can't advertise. Lets just say it isn't allowed in SF but it is available if you ask smile.gif
Hope you had a good time. I have been there ten times over the last year but must have missed the secret topping.
post #1851 of 2696
Quote:
Originally Posted by lefty View Post

This isn't technically a SanFo story, but it sure it'll play well down in the mission and I need to put it somewhere.

http://www.nytimes.com/2013/07/12/business/media/new-smokey-bear-gives-hugs-not-just-warnings.html?ref=earth&_r=2&

New Smokey Bear Gives Hugs, Not Just Warnings




I hate people.

lefty

OJFC. That reads like an article from The Onion.
post #1852 of 2696
Thread Starter 

It really does.

 

lefty

post #1853 of 2696
Y U NO LIKE HUGS? confused.gif
post #1854 of 2696
Thread Starter 

SanFo ruined me for hugs from bears. 

 

lefty

post #1855 of 2696
'specially naked ones.
post #1856 of 2696
Quote:
Originally Posted by Big Bird View Post

Hope you had a good time. I have been there ten times over the last year but must have missed the secret topping.

You have to ask for it. They can't advertise it.
post #1857 of 2696
Thread Starter 

Just like to state for the record that not once did I ask a bear to hug me.

 

lefty

post #1858 of 2696
That's the thing with naked bears. They never ask first.
post #1859 of 2696
I'm moving to Pac Heights in a week or two. Where's the best shopping?
post #1860 of 2696
And eating? Where can I take my girlfriend to show her that SF is better than NY, even if it's just a misleading 2-3 block radius? Just kidding -- or am I?
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