Awareness doesn't equal funding (for prevention or better treatment). Compared to breast cancer, the incidence probably is similar but funding is much less. (Not that it's necessarily as bad a condition, although it might be deemed milder than it is.) That's why organizations use walks and other fund-raising tactics. The problem is that not shaving for a month probably wouldn't have much of an effect unless it were widespread and associated with an organization to collect donations. ("Oh, that's for a cause? I thought you were being lazy.") Hence the question about whether anyone is not shaving.