Originally Posted by Artisan Fan
Rubbish. She has been a strong influence on the firm and basically served as head of operations for many years. She has also developed many of the trademark Berluti processes like the patina/polishing and Swann Club.
I don't mind if members don't care for Berluti but at least get your facts right.
Is the Swann Club really a Berluti process? It's a mythical group of people who get together to shine shoes; according to Berluti PR, it came about more or less on its own.
According to Berluti PR, Olga is the only woman shoemaker in the world, which is certainly not true, and I would be stunned if she's actually worked on a shoe in years. That's a given, the way that the heads of tailoring firms may serve apprenticeships before moving into head office. Clearly, what she brings to it now is a powerful brand image, uttering mystifying... utterances. My impression is that she was very, very influential in developing some of Berluti's extremely influential styles, such as the piercings and tatoues, and that she may have particpated in the development of Berluti as a flashy, multicolored shoe rather than as the rather conservative shoe Alan Flusser wrote about 20 years ago in Making the Man. Of course, now that Berluti is embarking on worldwide expansion, the colors are being damped down to choices of browns and blacks, since the others require more personalized attention and service. However, if the "Indio" is any indication of where Olga's at currently, she probably should step away from the helm for a while.