Ok, I agree with most of the logic here. As a retailer for most of my life, I have come to realize that there are three types of shoppers, 1.) the individual who buys at full retail because he understands added value and seeks the relationship which is what should be provided, he likes to hear his name as you greet him on his arrival, his expectation of you knowing his size, what he likes, what will fit him and most important, what will complement what he already owns. When you discover a sales person like this, he should become your "Jeeves". 2.) the individual who buys at full retail but shops the sale to do some "Cost Averaging". No quams here, we all do it with all commodities. 3.) "The Sale Customer" having little expectation of the experience, cares not about find anything in particular, has all the time in the world to go to a million places to find "Compromises". Often times these customers have closets that look like a bag of balloons. But hey! They help us clear out our inventory and it's off to the races again.
To often, I hear SF members slam the full price idea without any consideration as to the process in which we go through to bring it to you.
Countless hours until your cross-eyed looking at fabrics to put into a garment that we hope you will like, fit you and work with what you already own, fielding a gazzilion phone calls from agents who want you to carry their stuff for your customer and making our stores look dazzeling so that you can feel the essence of the season. Most importantly, bring you ideas that are fresh, intrigueing and up to the moment.
I'm on this "shop local" campaign so that we can keep the brick and mortar guy alive. He's the guy who brings passion to your wardrobes.
Sorry if I've ruffled anyones feathers but I'm just a passionate guy with a an opinion.