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Your favorite marketing campaigns that play to the stupidity of consumers

post #1 of 68
9/26/10 at 8:05pm
Thread Starter 
Political campaigns included.

My favorite is the carb-free beer craze of a few years ago. I suppose people didn't realize that reducing the number of carbs from 5 to 2 in a beer is only reduces the number of calories by 12. Not to mention, it is generally correlated with beer than has lower alcoholic content to begin with. Also, do people not know that a gram of alcohol has 7 calories compared to 4 for carbs, making it even less meaningful to say a beer is low-carb.

What are your favorite marketing campaigns for stupid people?
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post #2 of 68
9/26/10 at 8:20pm
pretty much every advertising campaign ever
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post #3 of 68
9/26/10 at 8:21pm
The commercials that tell consumers to ignore what they've been subliminally programmed to desire through commercials and to buy their product instead.
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post #4 of 68
9/26/10 at 8:21pm
Thread Starter 
Quote:
Originally Posted by Rugger View Post
The commercials that tell consumers to ignore what they've been subliminally programmed to desire through commercials and to buy their product instead.

Haha are you talking about the Audi commercials that have been playing during football all day?
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post #5 of 68
9/26/10 at 8:22pm
Quote:
Originally Posted by MetroStyles View Post
Haha are you talking about the Audi commercials that have been playing during football all day?

I like the one about competition and the Car & Driver tests. Am I a stupid consumer?
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post #6 of 68
9/26/10 at 8:27pm
haha.. one of my favorites is the toyota one where they say they "invested 100 million dollars every hour in making you safe" or something like that. I scoffed because they never tell you the length of this. It could be 100 million dollars every hour... for one hour or whatever.
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post #7 of 68
9/26/10 at 8:28pm
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Quote:
Originally Posted by yjeezle View Post
haha.. one of my favorites is the toyota one where they say they "invested 100 million dollars every hour in making you safe" or something like that. I scoffed because they never tell you the length of this. It could be 100 million dollars every hour... for one hour or whatever.

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post #8 of 68
9/26/10 at 8:31pm
Quote:
Originally Posted by MetroStyles View Post
Haha are you talking about the Audi commercials that have been playing during football all day?

Where the two dudes in suits say "We've been told hollow status symbols are the goal" as they walk to their Mercedes...

Then the Audi comes on screen...WTF, it's another foreign luxury car!?!
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post #9 of 68
9/26/10 at 9:28pm
NYPD: Courtesy, Professionalism, Respect
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post #10 of 68
9/26/10 at 9:30pm
i loved the one a few years for KFC when they called their chicken the protein diet. They eventually got sued and changed it because its still FRIED CHICKEN
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post #11 of 68
9/26/10 at 9:31pm
I liked Hope and Change. Brilliant.
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post #12 of 68
9/26/10 at 10:28pm
Quote:
Originally Posted by MetroStyles View Post



100 million dollars every hour? for how many hours? (this commercial started airing on right before the brake failures)
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post #13 of 68
9/26/10 at 10:32pm
Thread Starter 
Quote:
Originally Posted by yjeezle View Post


100 million dollars every hour? for how many hours? (this commercial started airing on right before the brake failures)
http://wheels.blogs.nytimes.com/2010...llar-question/
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post #14 of 68
9/26/10 at 11:47pm
Quote:
Originally Posted by MetroStyles View Post
WAT

I swear to god this makes me lol every time I read it
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post #15 of 68
9/26/10 at 11:49pm
The Flu Shot. I've never seen it so advertised as this year. It's everywhere.
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