Originally Posted by chrisb0109
I hear this over and over again on here. You guys have got to realize that the fashion industry doesn't care about the average man or woman.
Most young men and women may not have the means to buy the clothing represented in these magazines, but i would wager that a significant portion of these fashion brand's sales come from the small group of young, thin, modelesque people who can afford them.
While the average middle aged man or woman is more likely to be able to afford these clothes, they aren't interested in buying them. These magazines and advertisers aren't just bullshitting. There is a reason that ads are aimed at a certain group of people. It is making them money.
I'll posit this: the great bulk of male clothing dollars are being spent by the young (who are single and thus more likely to care about fashion and, moreover, are putting together their big-boy wardrobe now that they're out of college). And of that group, a very high percentage is being spent by those in great shape. When you're overweight or not feeling all that great about your body, you're less likely to be motivated to spend much on clothes. You're more likely to just give-up on the fashion/style side of things.
Yes, there are exceptions - like many of the out-of-shape on this board. But I'd bet good money that marketing surveys back up this hypothesis.