I guess the a 2"x2" sponsor logo isn't bad but still, ugh!!!
Come fall, it's highly likely you'll see a small 2-inch-by-2-inch sponsorship patch stitched on the shoulder of your favorite player's game jersey.
"I think it's likely that we'll do something, implement something, some sort of plan for the fall," NBA deputy commissioner Adam Silver said. "I think it's fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys."