For the amount of time that some people have them to their ear, I can see why they care how they look. Mine mostly stays in my pocket. When I pull it out people want to look at it, but I'm sure mostly because it's new (the Q). It actually looks really, really boring in my opinion, which is fine. I hate silver electronics though, so that counts for a lot. A black one would be much better looking.
As much as I would like to say "no, simply a utilitarian device etc), i say they are. I basically chose my SLVR because I really like how it looks. As a utilitarian device, its not that good - but it does get a lot of compliments. Personally Id rather have a nice looking phone than an overpriced mechanical watch. *seeks shelter*