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Why burberry is so expensive?

post #1 of 70
Thread Starter 
Ok so I am looking for some sweaters and such, and really like burberry shirts and pullovers, but just some of their sweaters (cardigans to be exact) are like $750. WHY?!? I mean, I bought a $150 burberry pullover recently, but think that is reasonable...

Is there a reason behind why their sweaters and cardigans are much MUCH more?

Thanks,

bjswifty
post #2 of 70
Because they are a purported luxury retailer and not Old Navy. But no, there is nothing special about the sweaters and cardigans that commands that price other than the fact that's what Burberry wants to put on the price tag.
post #3 of 70
that's just the price you pay for certain items from luxury labels. if they were all priced low then ever single avg joe would own one then the term 'luxury' wouldnt define the label anymore. has to have some sort of air of exclusivity.
post #4 of 70
As long as people are ready to pay the price tag they will continue to inflate their prices and keep their margin high...

Can you really blame them?
post #5 of 70
Veblen good.
post #6 of 70
Did a bunch of elementary grade kids joined the forum all of a sudden?

What's up with all these poasts of cloth fitting critiques and dumb questions in general?
post #7 of 70
Thread Starter 
Quote:
Originally Posted by lee_44106 View Post
Did a bunch of elementary grade kids joined the forum all of a sudden?

What's up with all these poasts of cloth fitting critiques and dumb questions in general?

I agree this was a dumb question, but to justify why I was asking it was my surprise to see, not too long after a $150 burberry pullover purchase in a department store, to see a $750 cardigan on burberry's website. I just don't understand the price gap? Wouldn't you think the pullover would be more like $300? Or the sweater would be more like $300?

I guess I'm just not good enough yet because I don't actually own the cardigan, and once I get it and wear it I can boast that I paid $750 for it, and people will either think I'm an idiot, or rich..

Hah..
post #8 of 70
You probably got a Burberry Brit or London from the department store. Both lines are pretty crappy. London has some decent stuff at times, but very overpriced. Brit, besides being overpriced, is just complete shit. The 750 cardigan I'm guessing is Prorsum, which is nice stuff. Not always a favorite because of the military styling on a lot of their stuff but quality I would say is about middle of the road compared to other designers. Also, don't see the point of getting anything else besides coats and jackets from Prorsum.
post #9 of 70
It is more than possible that the goods sold on their website are their premium line which they would tend to sell in their own boutiques, and very high end stores (Harrods, Selfridges etc) as opposed to lines which are made specifically to be sold through other stores at a lower price-point. In terms of the price differential you mention, I would agree that (whilst there may be more work in a cardigan, and we may be talking cashmere v. merino) it is difficult to understand if you regard pricing as being merely cost to produce plus a certain margin for profit, but when you realise that the price is notional, and contingent on what the market will support, you will see that the price is simply that which someone is willing to pay. Consider this: I recently bought a RTW jacket from one of the more esteemed Sav. Row tailors. I purchased it for £199. Originally, they were asking for £800. So, was it only worth what I paid, or was it worth £800? Well, it is neither of the above, and both. Some people bought at full price, I would not have done. We are all pleased with our purchases (I assume), so the actual price becomes somewhat irrelevant.
post #10 of 70
^That
post #11 of 70
they purposely make them expensive so that chavs cant afford them anymore
post #12 of 70
This raises a question I've had: is it worth buying a Burberry trench coat? I've always wanted one, but are they particularly worth pursuing (in terms of quality)?
post #13 of 70
Quote:
Originally Posted by lee_44106 View Post
What's up with all these poasts of cloth fitting critiques and dumb questions in general?

Maybe there should be a subforvm for dumb threads.


- B
post #14 of 70
^^I thought this was it.
post #15 of 70
Quote:
Originally Posted by lee_44106 View Post
Did a bunch of elementary grade kids joined the forum all of a sudden?

What's up with all these poasts of cloth fitting critiques and dumb questions in general?

"Poasts", Learn to spell M8, especially when in the same post you are claiming that others are are behaving in dumb fashion.
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