I suppose that's fair enough. I can't say that fully understand the need for the prices to match, but then I'm not familiar with wholesale/retail economics. That statement must make some amount of sense for Rancourt to make it publicly. On the other hand, I'd say that if I now order two pairs of shoes from them, I'm paying shipping twice in a way. Oh well, it's $12 at the end of the day. And how likely am I to order half a dozen pairs all at once? No reason to get my shorts in too much of a bunch.
what about the part where the total cost is the same?
Sure shipping on two pairs of shoes isn't double the cost of one pair however it is more than a single pair on its own.