Originally Posted by Scooba
It's like when Toyota started Scion to lure in younger buyers that would hopefully buy Toyotas as they got older. Most younger people have probably never heard of Lanvin so now they will know the name and hopefully become Lanvin buyers in the future.
As it was said by Tom Ford, H&M shoppers are not high fashion shoppers. Lanvin isn't going to convert anyone. If you look at who's most excited for this, it's primarily habitual H&M shoppers, not Lanvin shoppers.
Originally Posted by atuhsad
While the fabrics and construcition wont be anywhere near the Lanvin level, i highly doubt they will be garbage given that H&M has economies of scale working in their favor. I remember reading an article on the collab Isabel and Ruben Toledo did with target, which included a line of towels or something. They indicated that if they made the towels themselves, with their resources and buying power, using the same fabrics, it would have cost $500 a towel as opposed to whatever target sold them for. Granted, that may be a bit of an exageration on their part RE the $500, but I think that it proves a point. If H&M plans on charging a premium for these items, the only realy way to justify it is using better fabrics and construction (the Lanvin name premium / markup will only go so far). If they produced H&M quality and charged H&M x Lanvin prices (whatever that markup is), but the product was on the same level as their normal stuff, they would get ripped in the press and Lanvin would suffer as well.
Quality won't even be in the same dimension as Lanvin.