Fuck that, I wear it all the time, haters gonna hate. No one has ever noticed I'm wearing makeup unless I get wet and it starts to run. The reason that line tanked is because men who are wearing makeup don't care about whether or not the tube says "for men" on it, they are going to buy the trusted and established brands that have been making great products for years. If you've already found the perfect product, would you really switch just because it had a different name on it? Or (in the case of YSL) was in a gray container instead of a golden one? Tubes of chemicals don't have genders, and adding a gender isn't going to suddenly change other people's close-minded perceptions about it. Those who are open-minded, on the other hand, are already doing it with "women's" stuff. Makeup is SURPRISINGLY fun, it's not as if I need to wear makeup, but it's actually really interesting to play with your appearance. Using makeup is no different than using hair products, except instead of playing with your hair it's playing with your skin. I'm not saying you have to do it, I'm just saying that you're delusional if you think wearing makeup is any different than caring about your hair.