Originally Posted by whodini
Weird. I guess Jas and I never updated this thread (or at least our opinions) but mentioned this shop on other threads.
The shop itself is pretty cool for its displays and for doing on-site chainstitching. I wish I could say that about the jeans themselves and the owner. I feel bad about talking negatively about a place that on paper would be perfect for people like us, especially when there are so very few shops like this in the US in general, but damn. I simply can not justify their pricepoints for OTR jeans, not when they're just using regular Cone redline selvage and "jazzing it up" with hidden back pocket rivets.
The owner himself just rubbed me the wrong way (Jas can back me up.) I think their slogan will speak volumes about what I mean: Simply The Best Jeans For The Money.
What really confuses me is who their targeted consumer is. I can only imagine it being the guy who likes denim enough (and has enough money) to pay more than the average "premium" jean, hell, into Dior/45rpm price territory, for something more exclusive yet does zero research into denim in general. Cone puts out some solid shit and I stand by it (and in it, literally, these days) but >$300 for a cut and features that other people do with better denim is crazy. Crate and Hope are great examples of companies doing similar things with the same denim at FAR more reasonable prices.
I never saw the owner, but had the pleasure of being there 3 time in the past two weeks. To be fair here, they're not just using regular cone redline selvedge, they're using the white oak, and to add to that pricepoint, the organic version of the denim which told by the cute sa is pricier, makes sense. Idk, price point isn't ridiculous, it was a tad under 300 for the cut I was looking at, and she had mentioned that there are plans to use a regular white oak selvedge denim to bring the price down in the future, perhaps hitting the target market in the area.