People prioritize their spending differently. How is this hard to figure out?
There are people that can't justify spending money on anything nice.
I have an old friend that came to my old loft, which was not exceptionally nice, but very nice for the city I was living in. He said, "I know you like nice things, but how often are you really here"?
Well, I'm at work for 8 hours, so assuming you're talking about weekdays, I spend 2/3 of my day here. If you can't justify spending money on your home, what can you justify spending money on? There are people that literally own nothing at all that is quality, nice, or unique. Most of them probably can't afford these things, but even if they could, they probably wouldn't seek them out.