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American Apparel going out of business? - Page 4

post #46 of 59
Their fault for having 32" inseams on men's pants.

Still, one wonders who will provide the stock t-shirt of choice for merch tables at indie rock concerts...
post #47 of 59
I could really care less either way if I can purchase anything from them again, but, it is tragic that it would put that many people out of work, especially in the LA area.

I do have to say, though...we are all talking in this thread as though it is a done deal. Is it?

I think they over-expanded too quickly, their merchandise lost quality, and that is why they find themselves in the place they are.

All wouldn't be lost if they closed half- 3/4 of their stores, right?

I can't imagine them going completely under.

Their biggest mistake, I think, is that they didn't change seasonally. For instance, my favorite shirt was the 50/25/25 tri-blend. They haven't introduced a new color since February 09. How many plain t-shirts can one person have? If they had rotated colors seasonally (and kept their sizing and craftsmanship consistent), they could have kept me hooked. Once I had all the colors (or most of them), I was done. But, instead, they kept introducing new styles, without maintaining interest in different versions of the styles that were already popular. Many people, like myself, and most of us here, were/are interested in basics from AA, but could care less about a coat or pants from them.

I wonder if they will really go bankrupt and shutter all their stores. There's gonna be a lot of skinny pseudo-hipsters out of work if that is the case, but, more or equally sadly, many American factory workers.

I know I can find a t-shirt somewhere else.
post #48 of 59
Quote:
Originally Posted by MSSneaker View Post
I wonder if they will really go bankrupt and shutter all their stores. There's gonna be a lot of skinny pseudo-hipsters out of work if that is the case, but, more or equally sadly, many American factory workers.



Right...
post #49 of 59
Quote:
Originally Posted by MSSneaker View Post
I do have to say, though...we are all talking in this thread as though it is a done deal. Is it?

Judging from all the reports that keep surfacing daily and the fact that the next year (they keep saying they can't last into the next year) is right around the corner, it is probably a done deal.


Quote:
All wouldn't be lost if they closed half- 3/4 of their stores, right?

Don't know much about business so don't know what closing all those stores does to brand image, but it would help if they stopped opening up in such expensive locations. Don't know about the US but in toronto they have one on bloor, the busiest part of Young, and another on Queen - three of the most expensive locations. In london (Ontario) they are in prime retail area on Richmond retail row and I know in other countries they set up shop in the most expensive areas of the country.


Quote:
Their biggest mistake, I think, is that they didn't change seasonally. For instance, my favorite shirt was the 50/25/25 tri-blend. They haven't introduced a new color since February 09. How many plain t-shirts can one person have?

Right, or even introduce a long-sleeve crew version of the tri-blend or 50/50, which I was hoping for for quite a while.
post #50 of 59
Quote:
Originally Posted by notwithit View Post
Still, one wonders who will provide the stock t-shirt of choice for merch tables at indie rock concerts...


Alternative Apparel I think will be the choice. They have been doing a lot of stuff with bands and have pop up stores at all the big festivals.
post #51 of 59
Quote:
Originally Posted by Hombre Secreto View Post


Right...

"right" as in, they are illegal? Probably true.
post #52 of 59
Quote:
Originally Posted by MSSneaker View Post
"right" as in, they are illegal? Probably true.

Immigrants for the most part, and regardless of their status.
post #53 of 59
I credit American Apparel for keeping its manufacturing capacity in this country - illegal workers or no. I've met a lot of nice people who work for them. Selling trashy women's clothing as ironic, sexy hipster pieces was a stroke of brilliance. And I own a few t-shirts that I enjoy wearing. But that's all that I can really say. Their production quality is fairly awful. Their oxford shirts are some of the worst shirts that I've ever seen from anyone. Their new "Less Than Zero" preppy styling is terrible. I assume that the plan was to trade up to higher price points and more complicated pieces, but it's tough to do that without a decent designer or patternmaker. You'd have to be insane to buy a shirt or jacket from them over one from J.Crew, Aeropostale, or even Old Navy. All that said, I can't imagine that they'll instantly go out of business or shutter their stores. It takes a lot of work and a fair amount of balls to expand to that size and maintain that retail footprint. I imagine that they're bought for a song (and a huge assumption of debt) from a large retail company like VF Corporation. They'll outsource production, bring in a new design and production team, and relaunch the entire brand in the style of Mickey Drexler and J.Crew.
post #54 of 59
time to move production to China
post #55 of 59
Quote:
Originally Posted by somatoform View Post
Some of the hottest women I've seen were working in AA stores.

That's because they are hand-selected and are judged on looks before they can work at AA. I'm really baffled at how such a progressive company so far as immigrant & workers rights can be so incredibly sexist.

http://gawker.com/5559165/american-a...-hiring-policy
post #56 of 59
the girl in that article pic, christ. her thighs are as narrow as her calves. dont want
post #57 of 59
Quote:
Originally Posted by Uncontrol View Post
the girl in that article pic, christ. her thighs are as narrow as her calves. dont want

Ditto. A sage once said "Bone is for the dog. Meat is for the man."
post #58 of 59
Just got an email from my company's corporate accounting notifying that all transactions with AA are on prepaid "cash only" basis effective immedieately due to a D&B alert and very likely bankruptcy.
post #59 of 59
http://nymag.com/daily/fashion/2010/...s_third_c.html "American Apparel Faces Third Class Action Lawsuit in Two Weeks"
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