I was an early subscriber of the New York Social Diary, and although I'm no where near the level of wealth those people possess, I find their lives empty and boring. The people featured in the "House" section all own animals, most live alone or with a gay lover, and many hang Sotheby's paintings of dead aristocrats unrelated to them.
Friendship is so much more important than many things we strive to optimize in our lives, and that include money and women. I would be so damn depressed without my buddies dropping by every now and then for a chat. This is the reason I don't use facebook or tweeters. The people who prefer these modes of communication will soon drop out of your life, to be seen in the corner of a screen, barely noticed until they update their avatar pic.