Originally Posted by zjpj83
Not first time, no. And that definitely colors how the dealer deals with you. He knows me very well and likes me very much, and that makes all the difference in the world. It is a very incestuous community in a figurative sense. Once you are in, it's all good; you will get the invites to the Formula One parties, the dealer-sponsored runs, challenge races, etc. And the best way to get on that rolodex is to either be friends with the dealer somehow (which I am) but also to play their game - i.e. buy a used Ferrari from them at slight dealer markup (which I also did way back when). Then you are a customer already, and that counts for a helluva lot.
It also helps if you are introduced, plus if you know your stuff the dealer will see that you aren't just another passerby; that is to say another man with means who can buy the car, but purchases it for all the wrong reasons. At least that's what I have been told.
From my own experience (auto shows, going to car dealerships with friends when they were looking for their cars / when I was shopping for my car) you have to know how to approach the salespeople, and how to show them that you are interested in the entirety of the brand, not just the speed or the price of the car.