You know, that clip is a good example of what I don't like about FFF. The slow walk from the truck, swelling music, longing look at the water, the prefect loop... they all seem the same. The 5D is the worst thing to happen to these types of productions.
Someone needs to create a rock 'n roll fly fishing film.
Interestingly, Nick Reygaert was their main camera man early on when they were still the trout bums. In comparison hiss new stuff is miles in front. I think most of that slow mo stuff is used for trailers and the such, not that I'm defending the use of it.
I see what you mean (it's all a bit wanky right?) though. The thing I like with the Gin Clear films is there is always a theme followed through. Hatch last year explored all the different hatches around the world, this one looks at predatory fish etc etc. It's educational which is what I like about them. Not just double hauling and slow mo, though of course they are there