Originally Posted by lefty
The denim. The red shirt. The fingerless gloves and wool caps on what seems to be a hot day. Boots with pure white soles. These look like brand new clothes put together by a stylist for a shoot. It looks like an easy place to fish, but still seems a little silly.
I own all these brands, but you'd never see me wearing any of it while on the water. If someone showed up in denim and a red shirt I'd send him back home to change.
Where was this shot?
Sorry for my snarky comments earlier. Like I said earlier, I have a lot invested in this, so it hurts when people don't have the reaction we intended.
Temp ranged from 40F to 55F throughout the day, so the cooler weather gear was needed. It's deer season in Iowa, and the red shirt was an aid against being one of the 10 people shot in hunting accidents already this year in our state. We were fishing small spring creeks, so denim was an appropriate choice for the conditions.
Shot on the Upper Iowa River, South Bear, and Waterloo Creek in the Driftless Area of Northeast Iowa. It's a beautiful area, as we tried to convey. This quote from my manager might give you some more insight into why we did this campaign.
"When I was 19 I fell in love with Iowa. It stopped just being the place I was born, where I’m from, where I live. I was given a copy of the Iowa Sportman’s Atlas. I have spent many days since chasing fish in the rivers and streams. More importantly I realized how many interesting people and places exist between the two great rivers that border the state. We spent a weekend in late October trout fishing the Driftless area of Northeast Iowa. We took pictures and highlighted some of the products we now carry in the store and online. This is part of a series highlighting the people, places and products that make Des Moines, and Iowa, special. This Holiday season and into the new year we encourage you to shop local. Local businesses are what make your community yours. Take ownership of your city and the places that make it special to you by making them your first stop. Explore and you’ll be surprised that you don’t have to travel too far from home to try something new." - Kevin