Originally Posted by aaaeeeiiiooouuu
I said the brand was going to shit. Never mentioned quality. Although I wouldn't be surprised if a drop in quality soon follows this move.
We all know country-of-origin as Canada is an important part of W+H's identity. Don't pretend that country-of-origin is negligible for this brand. W+H decided to move some of their operations to fucking China - probably b/c costs were getting out of hand - and that's a desperate move for a brand whose identity is deeply rooted in Canadiana.
Originally Posted by canstyleace
"Made in Supernatural BC" vs. "Made in Supercontaminated CN"
I was going to bring this up with Craig when I spoke with him earlier in the spring, but I didn't have my hard-hitting reporter's hat on, and I was visiting their headquarters as a friend, so I didn't bother. It should be noted that no one has criticized their denim, which has been made in Japan for years, (though I've heard that production might be brought home,) so it's clearly the negative implications of "Made in China" that is the root of the problem, not that goods are not "Made in Canada." Wings+Horns is not a company like, for example, Engineered Garments or Yuketen, for whom the "Made in America" tag is an indelible part of the brand identity.
Ultimately, I think that it probably came down to costs and the difficulty in finding adequate production facilities at home. It's not easy for a smaller company to bring in a down jacket with that amount of detailing in at under $500 retail or a cashmere sweater for under $300. I think that going to some Chinese manufacture is a pretty understandable for a company moving beyond its core strengths to try to put out a full line.
FWIW, I saw a lot of the samples (not the production pieces yet) earlier this year, and I thought that they were really nice, particularly the cashmere sweatshirt style sweater, which I will be getting.