Originally Posted by SoCal2NYC
Are you buying because something says X% off or because you are buying it for $Y and you see it valued at what you want to pay?
If people did not do the above, then why would an internet retailer bother to make up fake retail prices?
Like I said, most of the stuff I buy, I am well aware of the value of, which is why I no longer buy anything expensive on Gilt.
Clothing is difficult to buy online. Gilt doesn't provide a lot of information. They sometimes don't even give the country of origin. The retail price, if it wasn't an outright lie, would help determine the level of quality of a given good.
Like a previous poster said, Gilt listed the retail price of a Zegna sportscoat at a certain value, and he expected the quality of a Zegna sportscoat that typically sells for that price at retail, but got a jacket that no one would ever sell for that amount.
When you say the "original price" of something is X, or something "retails" at Y, you are making a representation that the good was offered for sale elsewhere at that price. You can keep saying how stupid it is that people take that into account, but it doesn't change the fact that you are lying.