If you ever get up to Milwaukee make sure to pick up a few pounds of Alterra coffee. It's all absolutely delicious but I'd highly recommend the French Roast as I'm most fond of darker/stronger brews.
As for brewing coffee better, first check that your water is okay. Taste it both right out of the tap (I'm assuming you're using tap water)
and after boiling it in the pot and cooling it. Some pots actually change the taste of the water and so this could affect the overall outcome of the coffee. I use a dedicated pot when I brew coffee.
Second, make sure that your water is around 190 degrees Fahrenheit. This would be just under boiling, so generally what I do is heat the water until it starts to boil, take it off the burner, and then grind the beans while it cools. Once the beans are ground it should have cooled to an acceptable temperature. If you want to be really anal though, you could also buy a thermometer, which I also sometimes use.

Third, make sure your beans are ground right before brewing and that they are ground evenly. Different brews require either finer or more coarse grounds, and so you can find the information for your specific brew on the internet. I use a blade grinder (blasphemy, I know, I just haven't had money to purchase a good conical burr grinder) and my coffee turns out pretty good, even though my ground isn't perfectly uniform.
Fourth, make sure you are using the correct bean to water ratio. I believe I use 2 tbsp for every 6 oz of water. I have my press marked so that I don't have to measure the water out every time, and have a 2 tbsp scoop that I use. Yes, this does seem like a lot of beans to most, but that is because most people are fools that drink weak coffee and either don't know what they are missing out on or can't handle an actual cup of coffee.
Finally, make sure you stir it vigorously for 1-2 minutes before pressing. Nothing fancy here, I just use a butterknife.
Immediately after brewing you are going to want to transfer the coffee to a thermos or something like that to hold it. If you keep the coffee in the press with the grounds they will continue to "brew" and you will end up overbrewing them which will make the coffee taste bitter and acidic (in a bad way). Plus this will help it stay warmer for longer. Also make sure to test to make sure that the container that you use doesn't alter the taste of the coffee (you can test with water).