Originally Posted by CSCoHammers7
Link added, apparently they're not truly "free" but they're still 30k down with a loooong season ahead of them.
The bar might actually come out ahead long term, even if the Heat continue their ways:
So how are the losses "worth it?" Well, first consider that while the bar has paid off $30,000 in bills, Whiskey Tango paid less than $10,000 for the alcohol itself
"” the rest is the standard markup.
In exchange, Whiskey Tango has been talked about on networks from ESPN to CNN and Todora says he has done more than 60 radio interviews.
"I couldn't buy that for $10,000," Todora said.
Todora said $25 typically covers all a person can drink in the three hours it takes to watch the game, including getting there 30 minutes before. Beers average about $3 each and there are bucket deals. Fans must stay until the end of the game to receive their $25 rebate, which only comes off the alcohol bill and is given in the form of a gift card.