Originally Posted by imageWIS
I think Jag would be a good fit for VW AG, just look at how well Bentley and Lamborghini are doing. Jon.
I agree. I also think that there would be a huge cultural clash if a Korean or a Chinese firm buys Jag. First, the luxury buyers will associate Jag with the inferior quality of a Korean or Chinese firm. Second, the cultural integration would be next to impossible. So, I don't think that's a good business strategy. On the other hand, Jag's customer profile doesn't directly clash with any brand VW AG owns (perhaps slightly with Audi, but not huge). Another candidate might be the Renault-Nissan consortium. They've shown themselves to be able to handle and grow two fairly distintive brands without much problems, so perhaps a similar arrangement with Jag won't be too difficult. Lastly, maybe a private equity consortium of sort will buy Jag and flip it in a few years. The brand can certainly use some straightening up. No pain, no gain, as they say.