Originally Posted by drizzt3117
You know 7 has been around for ~5 years right? If anything I think they're getting more popular. Fad jeans like TR will fade in and out, and PDC was always on the fringe but kinda fading at the moment but I think 7FAM and Diesel will stick around for the long haul. Their brand equity among females is huge, especially 7FAM. I see very few people here wearing RR, btw.
I just don't know any brands who were founded on anything but pure quality that have real staying power. Even if the current renditions leave something to be desired, the original was always built to the ultimate standard. That's why Diesel will always have a place in the premium denim market, their jeans were of premium quality even before premium denim was all the rage. I think people will get bored of 7s. As premium denim becomes bigger and bigger, people will realize that other brands offer just as good a look, but are fresher and trendier, and others are just as pleasing to the eye, but are of a higher caliber, like Nudie. With girls, I think it's different, because girls need to make sure their jeans keep them from looking fat
. 7s, CoH and RR do this very well. They will be here for a while. As for TR, I think they will go a lot sooner because they don't have that very flattering cut for just about everyone that 7s do, and their styling is over the top, with the huge pockets, flares and rivets.