Originally Posted by JD_May
It's almost eerie how much TOJ parallels this other company in a completely different hobby area of mine... I dunno if it was the case with Drew but for them they picked a name that seemed apropos at the time without much care because it was never really contemplated that the project would end up being a fully functional business, and by the time it was it was too late to change it.
Pros do it too, and going with the acronym seems to be the common solution. KFC is the obvious example, but so is the fashion PR company BPMW, which actually stands for "Brand Pimps and Media Whores". That is going to pigeonhole your market, right there. ???Number. People love flamewars, except when they don't.