First of all, I like APC and
Nudie (I have 4 pairs), and wear both all the time, along with 5EPs.
That said, I think that APC and Nudie are very different brands, and that Nudie is aiming for a wider audience than APC. APC had the narrowest of distribution (just their stores + mail order, and perhaps *a* select store here and there in the strongest markets (only Kbond in LA had it)) and built up a cult following for a good dozen years before it expanded. Even now, it has kept the number of models very low (I think that there were 5 models at last count, up 150% from the original 2) and most of them not particularly accessible to the general public (excepting the Rescue, which most people can wear.) and maybe 3 washes a season, including ther perennial raw model. Nudie, of the other hand, has a model for everyone, and a dozen different washes. And as you said, they are huge in Scandanavia. Except among fashion types, APCs are not really huge anywhere, even now, when every second jean in GQ, Esquire, Details, etc... are APCs.
As for the pricepoint, Nudies start at $155 for non-selvage models, not at all out of line with other "premium" jeans. I think that Nudie does need to keep tight reigns on its North American distribution if it doesn't want to blow up (and not in a good way). I don't think that it would be advantageous to them to be as ubiquitous in the US as they are in Scandanavia, but certainly, they want to be a major, not a marginal, player in the lucrative North American market. It's the toughest line to walk.
Originally Posted by Denimbar
You guys kill me.
Nudie has a very tight distribution. They are the largest Swedish selling brand and have barely tapped the U.S. Market.
If you would stop bitching all the time and research your brands you would know this.
Someone forgot to tell me the mainstream America is willing to pay $225.00 for a pair of jeans....puhlease.
Are you going to cry about APC they are in almost every mens magazine of jean of choice. Don't beat up Nudie becaue they are trying to build brand loyalty ( which is the key word here).
Try to develope some it will pay off.