Originally Posted by fredfred
I'm pretty sure this type of case has been tried already. It's akin to: Can you use your competitor's name as a keyword to run your ads on google's adwords program? Problem is I don't remember what the ruling was.
Up until April 2009, there was a split between the circuits as to whether use of a registered trademark as a keyword to trigger sponsored links constituted "Use in Commerce" under the Lanham Act. On April 3, 2009, the Second Circuit Court of Appeals decided Rescuecom Corp. v. Google, Inc., which essentially resolved that split. The Court held that Google's "sale" of Rescuecom's trademark as a keyword in Google's Adwords and Keyword Suggestion Tool Programs constitutes the "use in commerce" for purposes of the Lanham Act.
However, here, it's still unclear whether the OP is using the WEBER mark "in commerce." What, if anything, does "GrillinFools.com" sell? When I click on the "WEBER" keywords, I'm not directed to any sort of "store" - rather, it's a list of recipes that utilize a Weber grill. I don't know how a court would rule, but I definitely don't think it's the same as the Google case. That is, unless the OP is "selling" those keywords to others to buy and promote their products.