Oddly, neither Styleforum nor AskAndy were begun by men with encyclopedic knowledge of lapel widths. As Jeremy Jackson, the founder of Styleforum, put it, "I have no idea what these people are talking about." Mr. Jackson, a 25-year-old office manager at his stepfather's construction company in Seattle, had a mild fascination with clothes when he started the site two years ago. He had participated in an online fashion forum run by GQ magazine but found it too vituperative in tone. "There was a lot of fighting," he said. Moderating Mr. Jackson's site to make sure tempers don't flare too aggressively is a San Antonio writer named Steve Brinkman, whom Mr. Jackson has never met.
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