Quote:
Originally Posted by
Pablo-T 
Gap were producing selvage quite possibly years before your favourite brand. Adriano Goldschmied, who designed for them, was one of the founders of Diesel, and a backer of Evis.
Selvage, in its revived form, has been around for 20 years now. It's hardly the 'latest thing' that a bunch of big brands are attempting to exploit.
I don't disagree that it's been around. But whether the mall brands are pushing it as a marketing tool - it comes in and out as something to exploit.