Quote:
Originally Posted by
Bentley 
But every joke contains a kernel of truth. That's what makes a joke funny.
That's why people get offended by racist jokes, sexist jokes, etc. It's because the joke contains some pre-supposed truth that minorities or women are in some way inferior.
I'm searching for the kernel of truth in this joke...I don't get it.

Well, if you want to get right into it, the kernel of truth is that Hugo Boss DID in fact produce uniforms for the German military at the time of the Nazi regime.
The
humour in it is the intentional misattribution of blame, in the insincere suggestion that that is, in fact, why people here do not like Hugo Boss.
There is additionally a subtextual reference to the "non sequitur" logical fallacy, that being "Hugo Boss designed military uniforms worn by the Nazi's, therefore, Hugo Boss are Nazi's." Obviously, them having designed military uniforms for the Nazi's didn't mean that they even subscribed to the Nazi ideology of the time, let alone that they still do, so intentionally making a claim that all can agree is illogical is, additionally, a part of the humour.
Also, guys in jackboots =
