Fair comments, BrettChaotix, and ive checked out the Paul Smith Red Ear Jeans and they certainly look very impressive,so thanks for that, i'll have to see where they are availible in Europe. I do think that RMC Jeans get an unfair rap as there is almost a snobbery against them, lets not forget that they are urban wear and whilst i like them i wouldnt consider wearing them to a function with a jacket and shoes. I think you would also accept that whilst many people dont like the idea of embroidered jeans, doesnt it make a nice change that RMC isnt just another plain blue jean "ME TOO" product. The market is saturated with high end basic looking jeans and RMC's love it or loathe it approach is a brave one. I still stand by my earlier comment though that Genuine RMC Jeans can hold their own in terms of constuction quality with any other brand.