I guess the thing that should clearly be mentioned is the definition of SUPERMODEL. If you are at all familiar with the fashion world, you should certainly know the names of Daria Werbowy, Gemma Ward, Natalia Vodianova, etc. These are what I would call Top Models -- that is, they are the current creme de la creme of the high fashion models. These women make lots of money in advertising campaigns and on the runway. However, they are NOT Supermodels. Though the term Supermodel was originated a few decades ago, it essentially became a popular culture referrence in the early 1990s with the five most successful fashion divas: Cindy Crawford, Claudia Schiffer, Linda Evangelista, Christy Turlington and Naomi Campbell. They became famous because they conquered the haute couture world and became internationally recognizeable celebrities as well. Of course, at the same time there were other famous models as well, such as: Stephanie Seymour, Eva Herzigova, Niki Taylor, Helena Christensen, Karen Mulder, etc. Then, with the whole Heroine Chic phase, headed by models like Kate Moss, Amber Valetta, Jodie Kidd, James King, etc, the "Era of the Supermodels" was virtually brought to an end and the idea of beauty within the world of Haute Couture changed drastically. This (along with her distinct personal style and tabloid-ready personal life) is why Kate Moss has been such a significant and iconic figure in the fashion world. Suddenly, the separation between commercial models and high fashion models grew to be much larger than in the early 1990s when the top girls were doing all the advertising. The general public has never been too awefully aware of the high fashion world, so this is what led to the new breed of Supermodels, who were essentially women whose careers were launched by more commercial work like Victoria's Secret/Sports Illustrated Swimsuit/Cosmetic Companies, etc. This New Supermodel was defined by women like Tyra Banks, Heidi Klum & Rebecca Romijn, and continues in models like Adriana Lima, Alessandra Ambrosio, Karolina Kurkova, Petra Nemcova, etc. These models used the "Cindy Crawford Formula" of expanding their brand beyond fashion, and now we see them on television, in movies, etc. They are the re-incarnation of the 1980s models like Christie Brinkley, Elle MacPherson, etc. There have been very few models, since the early 1990s girls, who've managed to stay relavent in both the high fashion world and still rake in the huge $$$ for the larger commercial companies. Gisele Bundchen is arguably the only one and is also, at least financially, making FAR more money than any model before her. According to Forbes, last year Gisele made $30 MILLION. That's more than almost all of Hollywood's leading actresses, as well as music's biggest popstars. Most of this comes from her lucrative contract with Victoria's Secret, but she also makes money from countless other advertisements for things ranging from Nivea to Valentino, and most recently she's signed an additional multi-million dollar contract with Apple Computers as well as Mastercard. On top of that, she's still an icon within the fashion industry itself.