Originally Posted by Duveen
EL72 - I had been desultorily following that thread as well. It is an interesting read, and I see that qasimkhan has made a few of the same observations I did.
An interesting subject to say the least!
Yes, it will be very interesting to see how the PE firm attempts to create value in this deal and make AE a $500M brand. I wish them well but as I said in the other thread, it won't be business as usual for AE anymore and the usual outcome for a deal of this type (i.e. using the brand name to enter the mass market) is not one that will appeal to the AE shoe lovers on SF and AAAC.