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Calling All Marketing Professionals

post #1 of 28
5/5/10 at 2:07am
Thread Starter 
I'm looking for some insights into the field of marketing. I'm in my 2nd year of studying marketing at an (!) undergrad bschool. Absolutely love it. However, I often worry about the fact that it is a "fallback" major for many people. Many don't share the same passion for the major as I do, to say the least. For those with experience, what are the most important characteristics to have to become successful in the field? Is there any advice you can give to someone entering the field? What can I do to stand out from the others in my graduating class/entering the field? What is your personal experience with the profession? I'll probably come up with a few more questions to ask, but that's all I have for now.
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post #2 of 28
5/5/10 at 11:38pm
Hey man, hate to break it to you, but Carlson is hardly a top ranked school.
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post #3 of 28
5/5/10 at 11:40pm
pm me. too long to post here.
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post #4 of 28
5/6/10 at 1:09am
Thread Starter 
Quote:
Originally Posted by Japzhe View Post
Hey man, hate to break it to you, but Carlson is hardly a top ranked school.
Alright. An undergrad bschool with a good standing. It doesn't bother me. I just transfered in.
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post #5 of 28
5/6/10 at 1:33am
im in the same boat as you man an i'd also like some insight from fellow members.
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post #6 of 28
5/6/10 at 1:51am
Thread Starter 
My problem is, I've only seen the most glorious parts of the field.

I've shadowed a few top execs of ad/marketing firms and their job is absolutely incredible. The story of how either of them got to the top is very ambiguous. I'm realistic enough to know that the entry-level jobs aren't as pretty as the work at the top of the ladder.

Although I've read reports of the field expanding in future years (ironic because it's taking a HUGE hit by the current economic slump), I'm still nervous about the fact that it is flooded by a bunch of hopefuls like myself.
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post #7 of 28
5/6/10 at 5:45am
If Kunk sent you a PM, please FWD it to me.
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post #8 of 28
5/6/10 at 9:53am
I would also like an insight, I'm currently 1st year at university studying International Advertising, Marketing and Communications. I'm essentially hoping that by being the most enthusiastic and dedicated to the profession as a whole, I will rise above my classmates, but this may be a slightly naive.
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post #9 of 28
5/6/10 at 10:17am
will pm you back later today. hope it helps.

Quote:
Originally Posted by LucasCLarson View Post
I'm looking for some insights into the field of marketing.

I'm in my 2nd year of studying marketing at an (!) undergrad bschool. Absolutely love it. However, I often worry about the fact that it is a "fallback" major for many people. Many don't share the same passion for the major as I do, to say the least.

For those with experience, what are the most important characteristics to have to become successful in the field?

Is there any advice you can give to someone entering the field?

What can I do to stand out from the others in my graduating class/entering the field?

What is your personal experience with the profession?

I'll probably come up with a few more questions to ask, but that's all I have for now.
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post #10 of 28
5/6/10 at 10:46am
ad work is pretty different from being in marketing management for a company. i am in the latter group (we typically employ the ad guys on a contract/account basis to run campaigns for us). it actually works pretty similarly to Mad Men, where we have meetings with the agency to talk about our 'positioning' and they come up with campaigns and marketing plans to deliver the 'message'. my advice on standing out is twofold. please note that i am talking about product management, which is only one of a few different marketing fields. first, be very flexible and willing to learn. when starting out, you will have a lot to learn about your company's products, its culture, its customers and their needs, the rules and processes, etc. if you are in product management, you need to quickly show mastery of your product, the reasons people should buy it, and the needs of your customer. in my job, i don't personally run a product portfolio, but i have oversight over people who do - i've ceased to be surprised at how some marketing managers have so little knowledge over such basic things like the terms and conditions of their product, or the regulations surrounding their markets. second, have a high degree of proficiency and comfort with data - getting it thru market research, and using it to inform your decisions. data is gold in this profession, and you want to prove that you can use it, and not gut feel, to understand how big your target market can be, your total revenue opportunity, and things like that. be able to use all these tools that help you boil down consumer behavior into sets of data that you can compare empirically. we had a person here once who designed a product line because she 'felt it was the ideal product for today's consumer'. turns out it was the ideal product for HER, and we only got a few thousand customers because not everyone in the country was like her. hope this helps
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post #11 of 28
5/6/10 at 11:18am
Thread Starter 
Quote:
Originally Posted by thekunk07 View Post
will pm you back later today. hope it helps.

Thanks.

I appreciate it.
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post #12 of 28
5/6/10 at 11:23am
Thread Starter 
Quote:
Originally Posted by HRoi View Post
ad work is pretty different from being in marketing management for a company. i am in the latter group (we typically employ the ad guys on a contract/account basis to run campaigns for us). it actually works pretty similarly to Mad Men, where we have meetings with the agency to talk about our 'positioning' and they come up with campaigns and marketing plans to deliver the 'message'.

my advice on standing out is twofold. please note that i am talking about product management, which is only one of a few different marketing fields.

first, be very flexible and willing to learn. when starting out, you will have a lot to learn about your company's products, its culture, its customers and their needs, the rules and processes, etc. if you are in product management, you need to quickly show mastery of your product, the reasons people should buy it, and the needs of your customer. in my job, i don't personally run a product portfolio, but i have oversight over people who do - i've ceased to be surprised at how some marketing managers have so little knowledge over such basic things like the terms and conditions of their product, or the regulations surrounding their markets.

second, have a high degree of proficiency and comfort with data - getting it thru market research, and using it to inform your decisions. data is gold in this profession, and you want to prove that you can use it, and not gut feel, to understand how big your target market can be, your total revenue opportunity, and things like that. be able to use all these tools that help you boil down consumer behavior into sets of data that you can compare empirically.

we had a person here once who designed a product line because she 'felt it was the ideal product for today's consumer'. turns out it was the ideal product for HER, and we only got a few thousand customers because not everyone in the country was like her.

hope this helps

Thanks.

Funny thing--I hate when people present their 'findings' and say: "I think the target audience"...No. It's one of my biggest pet peeves. I'm glad you mentioned research. I've the idea that every last little part of a campaign/strategy needs to be supported by research. It's funny how many people I've met don't understand that.
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post #13 of 28
5/6/10 at 11:41am
Quote:
Originally Posted by HRoi View Post
we had a person here once who designed a product line because she 'felt it was the ideal product for today's consumer'. turns out it was the ideal product for HER, and we only got a few thousand customers because not everyone in the country was like her.

A lot of great products are developed this way. Wouldn't it be up to the marketing department to get the message of the product out to the right people?
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post #14 of 28
5/6/10 at 12:28pm
My roommate works in marketing for a major telco. The skills he possesses include writing BS reports, ordering trinkets, and watching sitcoms in small windows in the corner of his computer screen.
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post #15 of 28
5/6/10 at 12:48pm
sounds about right
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