Bourgeois bohemian ad copy. Every section is dedicated to hawking the latest overpriced consumer wares by disguising product placement as a real article complete with faux-retro illustrations reminiscent of Playboy in the 50s and strategically chosen buzzwords ("eco-friendly," "hand-made," etc.) targeting the desired demographic of left-leaning yuppies and dinks yearning for authenticity in their purchases. Easily half the magazine consists of 'collaborations' -- bearing the requisite 'Monocle x brandname' moniker -- between the editors and various corporations. Pretentious in the extreme, the magazine sells an image devoid of content. I bought two issues before realizing I was paying them to show me advertisements.
all of this is true, and segues neatly into the following: beingtylerbrule.com