Originally Posted by Piobaire
Trust me, the dealerships are getting factory incentives to move that iron. Same way I got the deal on my new Benz.
Oh I know THAT. I meant in the situation where the 2013's and the 2012's are on the lot at the same time. Then it would have been a bonanza. The dealership is the largest in the tri-county area and they told me that they receive a several hundred thousand per month kickback to meet certain sales targets. DEFINITELY worked to my advantage.
Originally Posted by arced
Any tips on picking up a Camry Hybrid? Is it merely a matter of going back and forth between dealers? I was hoping that the 2013 would come out soon and drive down the prices of the 2012.
Well, if you can wait, wait. The 2013's being on the lot will SUBSTANTIALLY improve your bargaining power. If not, then its a matter of playing them off one another. What I did:
Step 1 - do your homework - go to edmunds, kbb, nada, and any other site to get a good idea of what prices you should be seeing.
Step 2 - email every dealership in the area for a good hour radius. Edmunds has a good prompt on their site and will email 4 or 5 of the largest local dealers. If you use that, then email everyone else that comes up via google. Be specific: "hi, this is mr. schmuckity schmuck, and I'm interested in purchasing a 2012 Camry Hybrid in [color] with [color] interior. I'd also be willing to take [blank]. I'm looking to pay invoice and can pay via cash/financing. Please let me know what you have available. Thank you for your time. Mr. Schmuckity Schmuck" The more flexible you are with your color options the better. The fact that you want the hybrid and there are less of them out there will work to your disadvantage, but not by too much.
Step 3 - Take the lowest offer you get (sometimes it'll take several emails going back and forth) and email it back around to EVERYONE. Say: "Hi, I just received this offer from Racists Auto Dealership for (blank). Can you BEAT this?" They're going to want you to come in before they beat it. Fuck them. Get everything in writing. EVERYTHING. Including a full pricing breakdown. If they won't do it, call and ask for the internet sales manager, or the dealership manager. Tell them "look, is it really worth losing my business because you're not willing to email the offer you supposedly will give to me when I walk in?" Most of the time they'll flex.
Step 4 - Take the lowest offer you get from that round and then email it to the lowest offer from the original round and ask them to beat it. Don't tell them you emailed their quote out to everyone, obviously. So long as you can copy it from an email, usually they'll beat it. Often times, they won't beat it, but they'll come back with extras: tint, floor mats, extras, etc.. Seriously consider these as you're probably going to have to buy this shit anyway. I got tint and a full floor mat package thrown in.
Step 5 - Either rinse and repeat, or go in with the lowest offer.
The biggest thing is financing as that's how they screw most people. Get the price separate of financing and get the financing yourself. Then you have absolutely nothing to negotiate once you get into the dealership. Unless, you're like me, and you can talk them down a few hundred more.