Originally Posted by brokencycle
The problem with electric vehicles, which only Tesla is doing right, is marketing. There is too much focus on green customers because of the Prius's success. They shouldn't be focusing on the green angle, but rather things like "think about the 10 hours a year at the gas station you won't have to spend" and "get instantaneous power" and "less noise in the cabin as a result of our efficient and quiet motors" etc etc.
The only electric car I would buy is a Tesla. I don't like the unique looks of a Prius that screams "I'm green" (and we could get into a whole debate on whether the car is actually good for the environment) and the Leaf and i3 intentionally cater to that same exact crowd (except the i3 also tries to scream I'm a rich green).
They just need to try to appeal to the broad swath of customers who don't want to make a political statement with their car or have their car stand out for being a really odd design and just view their car as a utility - it gets them from A to B.
Just saw this. I fully agree. Why I rip on the i3, besides it handling like shit, is that it starts at ~45k and the Model S starts at ~66k. The base S is a much bigger, better handling, and practical car, comes with more standard technology. is far faster - speed and charging, gets around 200 miles, compared to 100 miles, and isn't loud with blue accents, obnoxious wheels and tacky shit everywhere.
Why I'm fine with the Leaf and Prius (and other hybrids and full electric cars like Fiat's 500e) is that they are decent cars for their price point. They're not trying to compete with Tesla, maybe do say tree hugger, but, well whatevs.
That's why I think the i3 is in no man's land. The one positive is that it helped make CFRP mainstream and helped the new 7 series - which I do really like.