Yep, so another $800k in pure profit. Unknown if it goes to the dealer or if this is one of the 918 guys flipping a car on consignment. Their ad now says "contact us for price" but a rennlister took a screenshot of what the ad used to say:
I talked about this before but this markup is done to see how much they can get people to bite on. It's kind of a way around the fact that they can't just take the car to Barrett Jackson.
The salespeople always tell me "oh, that's just a starting point" and immediately start lowering the markup if they sense I really like the car (like with the M2 I posted earlier). But it doesn't change the fact that it gives them terrible press. One of the Penske principals was quoted when he opened that dealership that "we don't mark up over msrp". I'm sure they'll say, oh but this is a used car and msrp doesn't apply, but it still looks slimy.
The M4 GTS I posted on Friday apparently had a $100k "adjustment for market value" before it sold. I am guessing (hoping?) that they got a markup, but not the 100k they wanted. I'm even skeptical that it's sold - I did a little Internet research and that sold sign has been on it since at least August 12