Originally Posted by Texasmade
Why would Honda display the MP4-30 McLaren Honda F1 car? The engine is a joke right now.
I thought the same thing initially. Then I thought, anyone that follows F1 will know that and it was the first season of them re-entering F1. They might also think next season will be better given the huge financial backing McLaren-Honda have (similar to how Ferrari closed the gap to the Mercedes engine and the split turbos this past season).
The less acclimated that see it will likely think 'whoa cool they make Indy Cars' and the halo effect might put them in an Accord or Civic.
It's a lot of upside, combined with little downside.
Also the car looking great is Ron Dennis' obsession with how something looking mattering. Hiring Norman+Foster to design your headquarters and obsessing over the tiles speaks to that. Similar to the mindset of Adrian Newey when he said he wouldn't design a penis nose after the rule changes because a car should look beautiful. There are YouTube videos floating around about both.