Originally Posted by sonick
It's like an enhanced package on top of the standard 235i that is 'breathed upon' with M-tech parts but not a full M-car.
I'd think it's analogous to the ZHP package, except with a more obvious/recognizable name badge rather than just a package code on the dealer spec sheet.
My car has the "M sport package" but isn't an M and they don't have the M in the name. Or are you suggesting it's beyond the M Sport Package and much closer to actual M but not really? Either way, I find the name kind of silly. They should just pick one.