I also think that a full detail consists of a wash, deep wheel clean, clay, wash again, compound and/or polish if necessary, sealant, and then wax.
Maintenance detailing is just a wash with a quality mild car soap, wheel cleaning if needed, and a final coat of quick wax or something like that.
I need to get some chips filled in before I get to doing a full detail. I've been looking at a kit that has the primer, factory color spray (necessary for metallic paints, it seems), and clear coat. I also have some Chemical Guys M-Seal Micro Sealant in my shopping cart. I don't think I want to spend $60 on 16oz of designer sealant... I also have another Chemical Guys Top Coat Carnuba and Sealant in the cart.