Originally Posted by lee_44106
I've noticed the same thing.
I think part of Gilt's marketing strategy is to artificially limit the time allowed to purchase, in order to generate a feeding frenzy.
When stuff don't sell, they will then have to repeat the process some times later, otherwise they would be full of unsold merchandise.
I'm also convinced this is happening. I've seen items "sell out" or be placed "in other users' shopping carts" way too quickly to be real. Usually it's not the big-ticket items, either, but some of the lower margin stuff that is less likely to sell on its own without a boost of some sort. Gilt creates the illusion of scarcity by artificially lowering stock and pretending that it's being bought out at light speed.
Alternatively, maybe there really are just shitloads of people clicking Refresh every 2 nanoseconds and sniping all the goods at the sound of the buzzer. It wouldn't surprise me.